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F O O T W E A R
SPEEDLAB 2.0
Herzogenaurach, DE
A concept imagined for the SS21 Motorsport creative direction, the Speedlab 2.0 is a low profile slip-on silhouette that is tailored for the female consumer. The project was heavily story-driven, with focus on building colour and form inspirations from heritage images, resulting in many concepts embellished with mechanical details.
PROCESS BOOKLET v
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